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Muhammad Awais

Co-founder of Techno Control Corporation and startup mentor

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Muhammad Awais is a co-founder of Techno Control Corporation, an engineering company, and a mentor to more than 250 startups and founders.

Areas of expertise

  • Business development
  • B2B sales
  • Go-to-market strategy
  • Startup mentoring
  • Industrial automation

Professional background

Muhammad is a co-founder of Techno Control Corporation, an engineering company that delivers automation, electrical and industrial solutions to manufacturers and multinational organisations.

Alongside the engineering business he works on business development and B2B sales: customer profiling, outreach, sales communication, negotiation and consultative selling, guided by the principle of solving the customer’s problem first.

Over the past five years he has mentored more than 250 startups and founders on go-to-market strategy, product-market fit, market positioning, B2B sales and growth, through MicroMentor, Mentor Club, the Global Mentorship Initiative and Ignyte. He has been invited to speak at FCC, UMT, UET and IBA Lahore on entrepreneurship, sales, leadership, AI and business growth.

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